Company
Midwest Data Factory (MDF) is a B2B data engineering & analytics consultancy that specializes in healthcare clients (infusion centers, VBC/ACOs, provider groups). We are not a healthcare provider or consumer healthcare brand. Our positioning is “fractional Head of Data + delivery pod”—senior strategic leadership paired with hands-on execution.

Project goal
Create a cohesive brand system that makes MDF feel premium, trustworthy, and executive-ready, and gives us reusable templates so we can produce consistent decks, LinkedIn content, and marketing PDFs without redesigning from scratch each time.

Budget
$1,500 fixed for Phase 1. If we work well together, there’s likely Phase 2 work (additional templates / collateral).

Timeline
Start ASAP. Target completion 2–3 weeks (or propose a realistic timeline).

Deliverables (Phase 1 – priority order)
1) Presentation template (highest priority)

Google Slides master template with consistent typography, spacing, and components, including 12–15 layouts, such as:

Cover + subtitle

Agenda

Section divider

2-column and 3-column layouts

“What we do” services slide

Case study layout (Problem → Approach → Results)

KPI / metrics slide

Process / timeline slide

Simple chart styles (bar/line/table)

Team slide

Next steps / CTA slide

Also include a 10–12 slide sample deck using our content to demonstrate the template.

2) Mini brand guide (1–2 pages)

Color palette (HEX)

Typography (Google fonts OK)

Spacing/scale guidance

Simple component styles (cards, callouts)

Icon/illustration + imagery guidance

3) Logo system refinement

We have an existing logo we plan to keep as the primary mark. We need:

Primary + horizontal lockup

Simplified submark/icon for favicon/social

Monochrome + reversed versions

Delivery formats: SVG, PNG, PDF + editable source file (Figma/AI)

4) LinkedIn templates

LinkedIn banner (personal profile and/or company page)

3–6 reusable carousel/post templates aligned to the brand system

Style direction

Minimalist, professional, modern, “quiet confidence.”
Trustworthy for healthcare without medical clichés (no stethoscope/cross/heartbeat).

What we will provide

Existing logo files + current website link

Example deck content and service descriptions

Testimonials + a few case-study outcomes

Any examples of brands/decks we like

Proposal requirements

Please include:

Portfolio examples that show brand systems and/or slide master templates

Your approach (milestones + revision rounds)

Confirm you’ll deliver editable source files (GSlides + Figma/AI)

Success = MDF can create polished decks + LinkedIn posts quickly using your templates, and the brand consistently communicates “fractional Head of Data + delivery pod” for healthcare-focused clients.