Bradlee Ching

I’m the lead UX designer at Deeproot Tech. I manage the user experience and information architecture for a mobile app, e-commerce website and user portal, and the PinBar, an interactive gameplay touchscreen that integrates with physical pinball machines. I work with a talented team of developers, engineers, and creatives. I seek to create the best possible user experience (UX) supported by versatile user interface (UI) elements.

I’m always learning something new; art infuses my free time. I just can’t help myself. There’s something invigorating about escaping from the daily hours of screen time for some hands-on-extra-messy kind of creative projects. I enjoy block printing, painting, drawing, and sewing. I’m a strong believer in the traditional arts refining the digital.