Ben Hodson

Design-driven digital experiences that feel effortless to use and unmistakably yours. Websites, apps, and interfaces built for impact.We design and build digital platforms that bring outdoor and lifestyle brands to life online — from high-impact brochure sites to custom web apps and booking systems.FORM unites strategic UX thinking with clean, enduring design. We make technology intuitive and human, ensuring that every click, scroll, and interaction reflects your brand’s clarity and craft.Our digital work covers:Website and landing-page design (Figma, responsive layouts)UX and UI design systems for apps and platformsPrototype and design-to-build supportWeb app interface design and component librariesConsulting on visual integration, typography, and accessibilityArt direction for photography, motion, and interactive mediaWhether your users are planning trips, booking experiences, or managing logistics, we create digital tools that work beautifully in real conditions — fast, clear, and reliable.

Distinctive, enduring brand systems crafted for those who live outdoors and work online. Strategy, design, and clarity combined.We create complete brand identities for businesses rooted in adventure — from mountain lodges and travel brands to outdoor apparel and surf-lifestyle companies.Our work blends strategic clarity with refined design craft. Every logo, colour, and type choice serves a purpose: to express who you are and connect you with your audience across print, product, and digital touchpoints.Typical projects include:Logo and wordmark systems (vector + responsive formats)Colour palette and typography with usage guideBrand style guide for digital and printSocial and web brand integrationPhotography and art-direction guidelinesWe design for clarity, credibility, and impact — brands that feel as real in the elements as they do online.