Andréa Crofts Toronto
Senior Product Designer at @TWG by the sun. Illustrator, lettering artist & code tinkerer by the moon.More
Illustration Outtake A spot illustration exploration for a freelance client. This one ultimately fell to the cutting room floor, but it taught me that I could serve to ...
The Expecting Playbook: Open Sourcing Parental Policies A valuable diversity resource penned by the amazing Anna MacKenzie and Ella Gorevalov, and supported by the likes of Wealthsimple, Nulogy, Tunnelbe...
The Expecting Playbook A valuable diversity resource penned by the amazing Anna MacKenzie and Ella Gorevalov, and supported by the likes of Wealthsimple, Nulogy, Tunnelbe...
151 Branding Process Several months ago, @Carrie B. and I led a naming and branding exercise for Communitech's annual conference. We started by diverging our initial b...
Pivoting from Graphic to Product Design We wrote an article (complete with resource guide) for graphic designers hoping to break into product design. Read the full article on Medium.
Multivariate Navigation Sidebar navigation exploration for a (top secret) client in the financial space. When we push ourselves to experiment and test multiple UI option...
Casas Particulares Captured the muted opulence of Havana in a mini-series of fun illustrations. If you love curb appeal, you'll love this magical place.
A designer's guide to asking smart questions Friends! I wrote a designer's guide to earning the love of your developer (& project teams!) by asking smart questions in kickoff meetings. Wi...
#ChangeTogether: A Diversity Guidebook for Startups and Scaleups Change Together is a free guidebook for small-to-medium sized businesses designed to help them take steps toward diversifying their workplaces. It'...
Personal Branding Process Anyone who has spent any time on their personal branding can attest to the fact that designing for ourselves is often harder than designing for oth...
Documenting Process At the crux of Rebecca Atwood's e-commerce re-design was a desire to highlight her process. The beauty was in the details when it came to telling t...
Rebecca Atwood E-Commerce Site We recently partnered with Brooklyn-based textile designer Rebecca Atwood to design & build her shiny new e-commerce experience. The final prod...
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