The Guru Fox

UX/UI Designer · Product Designer · Business Analyst

Kathlene de Vos, founder of The Guru Fox, bridges the gap between users, stakeholders, and those classic “why is this button here?” moments. She designs smooth, human-centered experiences with a sprinkle of strategy and a dash of “did we test this with real people?”

Whether she's mapping journeys, sketching wireframes, or gently wrestling with stakeholder feedback, she brings structure, empathy, and just enough coffee to keep the pixels aligned.

With a background in both design and business analysis, she thrives in that essential middle space where user needs meet business goals. She loves simplifying the complex, aligning cross-functional teams, and asking the “what if we…” questions no one’s thought of yet.

She believes in research over assumptions, usability over trends, and collaboration over silos. Also a firm believer that sticky notes, while helpful, aren’t a strategy. Let’s turn insights into impact, ideally with great UX and fewer slide decks.