We are what we repeatedly do. Therefore, excellence is not an act, but a habit.

As a UX/UI designer and front-end developer at the Department of Primary Industries and Regional Development, I translate research, data and policy into practical decision-support tools for farming systems. My focus is turning evidence into interfaces people trust and actually use.

I work across the full product lifecycle: research and synthesis, workshop facilitation, problem definition, prototyping, usability testing, and production-ready code. I’m equally comfortable in Figma, in code, or aligning stakeholders around a shared direction.

Alongside delivery, I chair the AI Policy Working Group, leading cross-disciplinary conversations on the responsible, practical adoption of AI.

I bridge strategy and execution, innovation and governance, ensuring digital solutions deliver real-world impact rather than adding noise.

Perth, Australia

Member since Jul 2013

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