Sidantha

Product Designer with 7+ years spent making complicated, high-stakes flows feel simple to move through.

A lot of my work has been rebuilding core purchase journeys, like turning a long, multi-step signup into a direct, guest-checkout-style flow that got far more people through it.

I design from data rather than gut, using funnels, session analytics, and A/B testing to see what's actually happening before changing anything.

I also lean on AI in how I work, using it to get through complex journeys faster, keep design systems tight, and smooth out the handoff to developers.

The best products feel simple because someone did the hard thinking first, so the person using it never has to. I'd like to be that someone on your team.