Peter Giuffria PGCREATES

Clear direction in. Strong identity out.For brands that already know who they are and where they’re going.You get:Primary logoSupporting mark / lockupTypography + color4 mockupsCore brand guideFinal print + digital filesProcess:Align → Create → Refine → Deliver15+ years. One partner. Zero layers.

CUT THE STATIC TURN UP THE SHOCKSuccess is a process.15+ years. One partner. Zero layers.I work 1:1 with founders and teams to figure out what makes the brand worth noticing, then turn that thinking into a custom identity built to work in the real world.I’ve led branding and creative for startups, agencies and established companies nationwide, with logo and identity work recognized by LogoLounge as well as ADDY and TELLY awards.–––HOW WE GET THEREDISCOVERYWe dig into the business, audience, competition, voice and vision. No guessing and hoping for the best. We find the opportunity first.IDEATIONThis is where the sparks start. I develop two distinct creative directions, thinking beyond the logo into how each idea could become a larger brand system.EXECUTIONWe take the strongest direction and bring it to life through the logo system, typography, color, supporting graphics and real-world applications.REFINEMENTWe push it, test it and tighten the details until the system feels right and works where it needs to.DELIVERYEverything gets organized and packaged for use across print and digital. Guidelines make it easy to keep the brand consistent.–––WHAT YOU GETPrimary logo and supporting lockupsStandalone mark and secondary applications when appropriateTypography and color systemMockups of select brand applicationsCore brand guidelinesProduction-ready vector, print and digital files5 weeks · $7,000No surprises.Just great ideas.