Brand Identity & Visual System
$10,500
|
4 weeks
Build a brand people recognize, remember, and want to be part of.A strong brand is more than a logo. I create distinctive visual identities that give businesses a clear personality, a recognizable presence, and a flexible design system built to work across every meaningful touchpoint.My approach combines brand thinking, creative direction, illustration, and graphic design to develop identities that feel original rather than assembled from trends. From the initial visual territory to the final production-ready assets, every decision is made with consistency, personality, and real-world application in mind.What’s includedDepending on your brand’s needs, the project can include:• Brand discovery and visual positioning• Creative direction and moodboards• Primary logo and supporting logo system• Color palette and typography system• Supporting graphic elements and visual language• Custom illustration direction when relevant• Brand applications and presentation mockups• Essential brand guidelines• Production-ready final assets for print and digital use• Two structured revision roundsThe exact applications are defined before kickoff so the scope, timeline, and investment are clear from the beginning.Who this service is forThis service is ideal for startups, established businesses, consumer brands, hospitality concepts, technology companies, entertainment brands, and founders who need more than an attractive logo. It’s designed for clients looking for a cohesive identity with enough personality and structure to grow with their business.Why work with meI’m Jhonny Núñez, an independent Creative Director, Illustrator, and Brand Designer with more than a decade of professional experience. My work has included projects for internationally recognized brands such as Disney, Apple, Adobe, and Meta, alongside startups and independent companies around the world.I bring the same level of thinking to every engagement: understand what makes the brand different, find the visual idea capable of expressing it, and turn that idea into a system people can actually recognize and use.Process01 — DiscoverWe define the brand, audience, goals, competitive landscape, personality, and visual opportunities.02 — DefineI develop focused creative territories that establish the visual direction before detailed execution begins.03 — DesignThe selected direction becomes a complete identity system, refined through structured feedback and real-world applications.04 — DeliverYou receive an organized package of final brand assets and guidelines ready for your team, vendors, developers, and future campaigns.InvestmentBrand identity projects are offered at a fixed project fee based on the defined scope. The listed price covers the deliverables described in this Service; substantially larger applications or additional deliverables can be scoped separately before work begins.50% to begin / 50% upon final delivery.If you’re building something with ambition and want an identity that looks unmistakably yours, tell me about the brand and where you want to take it.