51 Eggs

THE WORKPremium packaging is the complete physical expression of a brand, and a thoughtfully designed system extends far beyond the product itself. It can encompass primary packaging, secondary presentation formats, gift sets, sampling collections, and direct-to-consumer mailers, creating meaningful brand touchpoints from the retail shelf to the doorstep to the moment of gifting.When the work calls for custom packaging forms, development encompasses form concepting, materials selection, prototyping, and proofing. Close coordination with production teams, manufacturers, and fulfillment managers ensures the final system is as efficient to produce and ship as it is compelling to purchase or receive.The process begins with a category and competitive audit, then moves through creative exploration into full system development. Production intelligence informs every decision, from material selection and print processes to structural efficiency and per-unit budget, with vendor sourcing, management, and production oversight throughout.WHY IT MATTERSFor premium brands, packaging is rarely just a container. It is the first physical encounter a consumer has with the brand, and in a direct-to-consumer environment, often the most intimate one. Packaging designed with intention signals quality before the product is experienced, creates a moment worth sharing, and builds the brand affinity that drives repeat purchase and word of mouth.A well-designed packaging system compounds in value over time. It provides a scalable framework for new products, seasonal offerings, and gifting programs, and becomes a recognizable brand asset across every retail and direct channel.WHY 51 EGGS51 Eggs has designed packaging systems for premium brands across food, beverage, tea, cannabis, wellness, and specialty consumer goods. Our experience spans single-product launches and multi-form-factor systems, diverse materials and manufacturing processes, and regulatory environments, including the Liquor Control Board, the FDA, and cannabis compliance. We bring rigor, category intelligence, and production fluency to every engagement, building packaging that performs as well on the production and fulfillment line as it does on a retail shelf or in an unboxing video.SCOPE & INVESTMENTThe base engagement assumes existing packaging forms or dielines and covers category research and competitive audit, complete packaging system design for a core product, two to three creative directions, full development of one direction through client review and revision cycles, press-ready mechanical files, vendor sourcing and management, and production oversight.Scope additions that build on the base: custom form concepting, development, prototyping, and proofing; secondary packaging and presentation boxes; gift sets and multi-SKU collections; sampling and trial sets; DTC mailers and shipping materials; and additional product extensions.PROCESS & DELIVERABLES• Brand Discovery — category research, retail context, brand immersion• Structural and Dieline Specifications• Package System Design• Design Presentation• Refinements — one round• Final File Delivery• Optional: Vendor Sourcing and Production Oversight (additional scope)Starting from $25,000 / 6 weeks. Final scope and investment determined through discovery.

Spirits Packaging DesignStarting from $32,000  /  8 weeks THE WORKSpirits packaging is among the most technically demanding and competitive packaging disciplines. A bottle on the shelf has two to three seconds to earn a second look. The design must serve as a brand statement, a product story, and a retail sales tool simultaneously.Spirits Packaging Design at 51 Eggs is a full-service offering. We design the label system and manage the production process end-to-end: from initial structural and dieline specifications through vendor sourcing, prepress, and production oversight. We have decades of experience in the spirits packaging supply chain, having worked with glass suppliers, label printers, and closure and capsule manufacturers. We bring that network and expertise to every project so our clients do not have to manage it alone.Our fluency in the category extends beyond the visual language of spirits. We understand how distilleries release and market products: limited releases, seasonal expressions, single-cask programs, and the rhythms of a distillery business. That context shapes everything we bring to the work.WHY IT MATTERSThe spirits category is dense, and the competition for eyeballs and brand recognition is highly competitive. Each spirit has its own coded visual language that communicates relative perceived value, categoric differentiation, and brand status. Premium positioning is achieved through strategic awareness of the category and careful consideration of detail. A design needs to be iconic, establish a memorable silhouette, function well in radically different environments, and meet strict regulatory specifications.Beyond the package’s visual presentation, there are multiple elements to design, source, and consider as part of a complete operational system. These include supply chain realities, bottling line capabilities, international regulatory specifications, and production efficiencies, all of which need to work together to create the most impactful, efficient, and cost-effective package.WHY 51 EGGSOur spirits portfolio spans more than 15 years of in-category work, including the development of extended packaging systems for Westland Distillery, Watchpost Whiskey, Copperworks Distillery, Snowbridge Spirits, Wanderback Whiskey, and Wilderton Non-Alcoholic Spirits. This is not peripheral work for us. It is a category we deeply understand from the inside.That depth of experience means we bring years of accumulated knowledge about what works on shelf, what holds up in production, how systems need to flex and expand, and how to develop solutions that serve a distillery's business over time.SCOPE AND INVESTMENTA Spirits Packaging Design engagement includes: structural and dieline specifications; label system design; vendor sourcing, management, and production oversight; prepress and print management; and final file delivery.Additional scopes may include: brand identity development, custom form development, multiple SKU packaging systems, secondary packaging, shipping and D2C presentation, point-of-sale and environmental applications, and digital adaptation.PROCESS & DELIVERABLES• Brand Discovery — category research, competitive landscape, brand immersion• Structural and Dieline Specifications• Label System Design — primary packaging• Design Presentation• Refinements — one round• Vendor Sourcing and Selection• Prepress and Print Management• Production Oversight• Final File DeliveryStarting from $32,000 / 8 weeks. Scope and investment are determined through partnership and dialogue with the client.

THE WORKA quality name is one of the most valuable assets a brand can have. It is spoken, searched, shared, and remembered, often before anything else about the brand has been seen or experienced.Naming at 51 Eggs spans two connected disciplines: foundational brand naming, which establishes the primary identity of a company or product, and naming conventions and architecture, which develop the conceptual logic that gives a portfolio coherence and room to grow.We approach naming in a similar way to how we approach visual identity: by establishing a strategic foundation, defining creative territories, exploring within them, and thorough systematic development. Candidates across each territory are evaluated for ownability, linguistic clarity, cultural resonance, and alignment with the brand's strategic platform.WHY IT MATTERSThe most enduring brand names are distinctive enough to stand alone and open enough to interpretation to accrue meaning over time. A name does not need to explain or literally define the product or service of the brand, but it must be distinct, memorable, and open the door to the brand experience for the audience.A single name sets a precedent, while a naming system creates a world. A well-conceived naming convention grows with the business: new products fit naturally within the established logic, and the portfolio gains coherence and reinforces the brand story as it expands.WHY 51 EGGSOur naming portfolio spans foundational brand names across categories: Coro Foods, Steep Echo Tea, Bel Lavoro, Cut 1886 Olive Oil, Wilderton Non-Alcoholic Spirits, Wanderback Whiskey, Watchpost Whiskey, Hazlewood Bar, and others. It also includes product naming systems within established brands, where the challenge is not just finding a name but establishing a convention that carries a portfolio forward.Names at 51 Eggs are developed with rigor and intention to work harmoniously within a visual system, a verbal identity, and a product experience. Our deep understanding of the way elements of a brand interact allows us to develop names that feel native to the brand world they inhabit.SCOPE AND INVESTMENTA Naming engagement includes: Brand Discovery; creative territory definition; name generation across multiple approaches; linguistic, cultural, and ownability review; preliminary trademark screening; and presentation of recommended names with strategic rationale, with one round of revisions.Engagements that expand to include: additional territories, rounds, naming conventions, product naming architecture, formal testing, and trademark exploration are scoped accordingly.Naming pairs naturally with Brand Strategy and Brand Verbal Identity engagements. When developed as part of a broader brand program, scope and investment are calibrated accordingly.PROCESS & DELIVERABLES• Brand Discovery — brand context, competitive landscape, strategic platform review• Naming Brief Development• Creative Territory Definition — literal, suggestive, evocative, created• Name Generation across multiple territories• Linguistic, Cultural, and Ownability Review• Trademark Screening (preliminary)• Presentation of Recommended Names with Strategic Rationale• Revisions — one round• Final DeliveryStarting from $15,000 / 5 weeks. Scope and investment are determined through partnership and dialogue with the client.

THE WORKBrand activation is where identity and strategy meet expression. It is the transition from what a brand looks like to how it shows up and behaves in the world: across campaigns, events, product launches, a content library, photography, and film. These are the moments when a brand’s visual language and voice are put to work for a specific audience, a specific goal, and a specific context.Brand Activation and Content Creation at 51 Eggs encompasses the full range of brand expression in the market: campaign concept and design; art direction and photography; marketing and promotional materials; and video content, including copywriting, scripting, storyboarding, and production. This work demands both strategic clarity and executional craft. It requires not only knowing how a brand should look and sound, but also what it needs to say, where it needs to say it, and how to make it worth paying attention to.WHY IT MATTERSThe campaigns, content, and communications a brand produces are how most people experience it: not through a logo or a brand platform, but through photography, films, and messaging. Activation brings the brand to life and demonstrates its promise, purpose, and perspective through content that connects it with the audience where they are.Great activation tells the brand’s story over time, with each campaign building on the last. Expanding the content library deepens the brand's visual world; topical and seasonal films create immersive experiences that resonate in ways no guidelines document can. That accumulation of work becomes the brand's lived experience in the market.WHY 51 EGGSOur activation work is directly informed by the identity and strategy work that precedes it. When the same team that developed a brand's strategic foundation, visual identity, and verbal voice also develops its campaigns and content, the result is work that is coherent from concept to execution. We do not need to be briefed on the brand's DNA. We wrote it.Our activation portfolio spans years of campaign, content, and production work across spirits, food, and beverage: dozens of campaigns, videos, and photoshoots for Westland Distillery, and extensive campaign and content production for Coro Foods, Steep Echo Tea, Cut 1886 Olive Oil, Coldfoot Whiskey, and Watchpost Whiskey.SCOPE AND INVESTMENTBrand Activation and Content engagements are scoped and developed to meet specific needs. We begin with a discovery process to define strategic intent and create a brief to outline goals and requirements, then tailor the response and deliverables to the timeline and budget.Activation and content work often develops naturally within a Brand Stewardship relationship, where 51 Eggs is already embedded as a creative partner. It is also available as a standalone engagement for brands with a specific campaign or content need.PROCESS & DELIVERABLES• Creative Brief Development — audience, goals, context, channels• Campaign Concept and Design• Art Direction and Photography• Video Content: Scripting, Storyboarding, Production• Marketing and Promotional Materials• Digital and Social Content• Production and DeliveryScope and investment are determined through partnership and dialogue with the client.

THE WORKA brand is a living system that grows, adapts, and evolves as a business evolves. Brand Stewardship is the ongoing practice of ensuring that growth is intentional, consistent, and guided by the same thinking that built the brand.For many clients, 51 Eggs serves as an embedded creative partner: developing materials and communications, expanding identity and packaging systems, and producing the full range of brand expressions over time. This is the deepest form of stewardship, a long-term relationship in which continuity, quality, and creative authorship remain with the team that knows the brand from the inside. For brands without in-house creative resources, this partnership provides the consistency and momentum that keep a brand effective as it grows.Brand Stewardship also includes training and education for internal teams, marketing partners, and vendors who need to represent the brand well in contexts where 51 Eggs is not directly involved. For brands with their own creative resources, it provides creative direction and oversight: reviewing and guiding executions to ensure they work within and extend the brand with intention.WHY IT MATTERSThe value of a well-built brand compounds when it is actively tended. Stewardship enables a brand to evolve with intention: adding extensions, entering new contexts, and developing new expressions without losing the clarity that made the original work. It also ensures that every team member, partner, and vendor who touches the brand works from the same foundation.Brands that are actively stewarded get more from the investment that built them. Every execution, every application, and every partner output becomes an opportunity to reinforce and deepen the brand rather than dilute it.WHY 51 EGGSLong-term relationships are a defining characteristic of 51 Eggs' practice. Many of our clients have worked with us across multiple engagements over years or decades, and that continuity gives us an understanding of their brands that is difficult to replicate. We have built many of these brands from the ground up, so we carry the strategic foundation, design decisions, and the reasoning behind them into every piece of work we produce.Stewardship also keeps strategy and design connected over time. When the team that built the brand stays close to how it is applied and extended, the brand retains its integrity while gaining the flexibility to grow.SCOPE AND INVESTMENTBrand Stewardship engagements are contract-based and tailored to the need. For ongoing embedded partnerships, a retainer provides regular creative production, identity development, and brand support on a monthly or quarterly basis. For defined engagements, project-based stewardship covers brand audits, guideline updates, and training sessions scoped to the specific need.Both structures are available. Scope and investment are determined through partnership and dialogue with the client.PROCESS & DELIVERABLES• Monthly or quarterly creative production, identity development, and brand support• Embedded Creative Partnership: Materials development, communications, identity and packaging expansion• Brand Education and Training: Internal teams, marketing partners, vendors• Creative Direction and Oversight: Review and guidance of partner or vendor executions• Brand Audits: Periodic review of brand application across touchpoints (project-based)• Guidelines Updates: Maintaining and evolving brand documentation as the brand growsStarting from $5,000 a month. Scope and investment are determined through partnership and dialogue with the client.

THE WORKLanguage is integral to brand design, and developing systems for how a brand speaks and presents information is as strategic and intentional as designing its look. When the visual and verbal elements are developed with strategy and intention, they amplify each other and the brand.Verbal identity codifies a brand's voice at the macro and micro levels, considering how the brand communicates from top-line messaging to how it presents technical requirements, such as an address or customer service contact details. All of which are representative of how a brand relates to its audience, expresses its personality, and makes information both useful and memorable.Engaging with 51 Eggs on Brand Verbal Identity provides the tools a brand needs to communicate consistently and intentionally: voice and tone guidelines, personality guidelines, a consumer-facing value proposition, messaging architecture, and key messaging development.WHY IT MATTERSThe most successful brands communicate with as much intention as they present themselves visually. While visual identity drives recognition, verbal identity builds relationships, connections, and understanding. When language and design work together, a brand becomes exponentially more impactful.Every instance of language is an opportunity: the statement of identity that earns a second look on the shelf, the product description that intrigues, and the tagline that captures the brand's essence in a moment. A verbal identity sets the standards and provides the tools to consistently and strategically leverage that opportunity at any touchpoint.WHY 51 EGGSWith over 15 years of brand building, our verbal identity work has always been tightly woven into broader engagements, shaping voice, messaging, and language alongside visual identities. That close integration is intentional. We believe language and design are two halves of the same solution, and the voice should feel as crafted and considered as the visual components of the brand.The perspective we bring to verbal identity is that of designers and strategists who understand how language and visual expression work together. We write with the same rigor we bring to our design, and we hold a brand's language to the same standards we hold its visual system.SCOPE AND INVESTMENTA Brand Verbal Identity engagement includes: Brand Discovery; brand voice and tone guidelines covering personality, key vocabulary, and tone across contexts; consumer-facing value proposition; messaging architecture; and key messaging for primary audiences, presented with one round of revisions.Additional scopes that expand the engagement include: tagline development, channel-specific copy systems, and copy application across packaging, digital, and marketing materials.Verbal identity pairs naturally with Brand Strategy and visual identity engagements. When developed as part of a broader brand program, scope and investment are calibrated accordingly.PROCESS & DELIVERABLES• Brand Discovery — immersion in the brand's context, audience, competitive landscape• Brand Voice and Tone Guidelines — personality, register, key vocabulary, tone across contexts• Personality Guidelines• Consumer-Facing Value Proposition• Messaging Architecture• Key Messaging Development — primary audiences• Presentation• Revisions — one round• Final DeliveryStarting from $14,000 / 5 weeks. Scope and investment are determined through partnership and dialogue with the client.

THE WORKWhile a logo and core visual identity establish a foundation, a brand identity system builds the full ecosystem for the brand: the mark and its variations, a complete typography system, a developed color system, graphic language, and imagery direction, all unified by guidelines that define how they work together.Every engagement begins with Brand Discovery, through which 51 Eggs develops a thorough understanding of the brand's goals, audience, competitive landscape, and aesthetic sensibilities. From this, two creative territories are developed: distinct creative paths, each defined by a written brief and accompanied by mood boards of curated visual references, creating conceptual alignment and grounding the design exploration before the creative process begins.From there, the work moves into design exploration, producing a logo or wordmark alongside the core visual identity elements that support it for each territory. Upon review, one direction is selected, and the core identity is refined and established. The engagement then expands into full system development, building out the complete visual language from that foundation: mark variations, extended typography and color systems, graphic language elements, and imagery direction, unified in brand guidelines that equip the brand to show up consistently and create immersive experiences across the world it inhabits.WHY IT MATTERSA logo identifies a brand; a comprehensive brand identity system activates it. The difference lies between a superficial brand that looks good in some contexts and one that actively builds the brand in every context, in the hands of any team, at any scale. A complete system establishes a shared understanding of the brand's standards, sensibilities, and best practices. It defines not only the how but also the why, giving internal teams, external partners, and vendors the tools to apply the brand correctly and confidently, without reinventing it each time.A brand identity system is also the infrastructure for world-building. With a complete visual language in place, creative energy shifts from solving foundational questions to building responsive, immersive experiences that create unique impressions, lasting recognition, and genuine connection with audiences. It scales with the brand as it grows, extends into new categories, and reaches new markets, maintaining coherence and conviction at every step.WHY 51 EGGSFor over fifteen years, 51 Eggs has built brand identity systems across industries and categories, including spirits, food & beverage, consumer goods, hospitality, sports, gaming, and entertainment. Across that body of work, the most enduring systems share a common foundation: strategic clarity, a cohesive visual language, and the ambition to build something that grows with the brand rather than constraining it.At 51 Eggs, world-building is not a byproduct of good design. It is the intention behind it. Every system we develop is grounded in the same integrated philosophy: strategic thinking and design craft working together to create a visual language that is comprehensive in scope, clear in its guidance, and built to enable the responsive, immersive experiences that define great brands.SCOPE AND INVESTMENTThe engagement covers Brand Discovery, including guided intake sessions, a competitive context review, and the development of two creative territories with written briefs and curated visual mood boards; logo or wordmark design and core visual identity elements across both territories; selection and refinement of one direction into an established core identity; full system development, including mark variations, extended typography and color systems, graphic language elements, and imagery direction; brand guidelines documentation; client review and revision cycles; and final production files in all standard formats.Scope additions that build on the base: additional creative territories, extended graphic language and iconography systems, motion and animation identity, expanded application design, and campaign or marketing system development.For clients who need to establish formal positioning, audience definitions, and a complete brand platform before creative work begins, a dedicated Brand Strategy engagement is the recommended starting point.PROCESS & DELIVERABLES• Brand Discovery: immersion, competitive context, aesthetic and strategic alignment• Creative Territory Development: two directions with written briefs and mood boards• Creative Territory Presentation• Core Identity Exploration: each territory developed to core identity level• Direction Selection• Full System Development: logo system, color system, typography, graphic and pattern language, photographic and illustrative direction• Brand Book - Application guidelines & best practices• Refinements: one round• Final File DeliveryStarting from $38,000 / 10 weeks. Scope and investment are determined through partnership and dialogue with the client.

THE WORKBrand strategy is the foundation upon which all meaningful creative work is built. The engagement begins with a structured immersion into the brand through guided stakeholder intake sessions, prepared discussion guides, and thorough research in- and out-of-category, including a competitive landscape analysis. This immersion surfaces the insights, tensions, and opportunities that inform everything that follows.The findings are synthesized into a formal document articulating audience definitions, positioning recommendations, and whitespace opportunities. From there, the work moves into developing a comprehensive brand platform: Mission Statement, Vision Statement, Brand Tenets, Brand Voice, Brand Personality, Brand Narrative, and Manifesto.WHY IT MATTERSA brand strategy is not just a creative brief. It establishes the relationship between a brand and the business it represents, defining not only how the brand looks and sounds but also how it shows up, behaves, and communicates across every touchpoint and channel. The result is a roadmap for coherent execution across positioning, marketing, communications, and customer experience, ensuring every expression of the brand serves the same business goals.This is as much a business investment as a creative one. A well-developed brand strategy aligns leadership and teams around a shared understanding of who the brand is, who it serves, and why it matters. It informs decisions far beyond design, from marketing strategy and channel planning to partnerships, hiring, and organizational culture.Design can be objectively beautiful. Strategic design is beautiful with a targeted purpose. The brand platform developed in this engagement is the foundation upon which every downstream creative and communications decision is built.WHY 51 EGGSAt 51 Eggs, strategy and design are not separate disciplines. They are a single, integrated practice. We believe the most enduring brands are built at the intersection of rigorous strategic thinking and exceptional creative execution, and that neither is complete without the other. The brand platform we develop is not a document that lives in a drawer; it’s a living brief that shapes the creative work that follows and gives it meaning, resonance, and lasting power.SCOPE & INVESTMENTThe engagement covers three guided stakeholder intake sessions with prepared discussion guides, competitive landscape analysis, desktop research in and out of category, a findings document covering audience definitions, positioning recommendations, and whitespace opportunities, a comprehensive brand platform including Mission Statement, Vision Statement, Brand Tenets, Brand Voice, Brand Personality, Brand Narrative, and Manifesto, and a findings and brand platform presentation with one round of revisions.Scope additions that build on the base: extended qualitative research including audience interviews and focus groups, quantitative research and larger survey programs, and additional stakeholder sessions beyond the core engagement.Brand strategy is the foundation for brand identity, verbal identity, naming, and packaging work. For clients entering any of these engagements without an existing strategy in place, a strategy engagement is strongly recommended.PROCESS & DELIVERABLES• Brand Discovery: internal immersion, competitive context, aesthetic and strategic landscape• Stakeholder Intake Call 1: prepared discussion guide, brand history and business context• Stakeholder Intake Call 2: audience, competitive positioning, brand perception• Stakeholder Intake Call 3: brand ambition, voice, values, long-term vision• Competitive Landscape Analysis• Findings Summary: synthesized research and strategic observations• Brand Platform Development: positioning, values, voice, target audience• Brand Platform Presentation• Revisions: one round• Final Brand Platform DeliveryStarting from $20,000 / 6 weeks. Final scope and investment determined through discovery.

THE WORKA logo is the most concentrated expression of a brand: a single mark that signals category, communicates personality, and makes a memorable, ownable impression. Achieving that requires more than craft. It requires a genuine understanding of who the brand is, where it wants to go, and how it needs to function in real-world applications.Every engagement begins with Brand Discovery, through which 51 Eggs develops a thorough understanding of the brand's goals, audience, competitive landscape, and aesthetic sensibilities. From this, two creative territories are developed: distinct creative paths, each defined by a written brief and accompanied by mood boards of curated visual references, creating conceptual alignment and grounding the design exploration before the creative process begins.From there, the work moves into design exploration, producing a logo or wordmark for each territory alongside the core visual identity elements that support it: primary typography, color palette, and foundational graphic language. Every design decision considers how the mark will function across the contexts and applications in which the brand appears in the world. Upon review, one direction is selected and refined for final delivery.WHY IT MATTERSA logo designed with a thorough understanding of the brand projects more meaning and works harder than one designed in isolation. It tells the right story, speaks to the right audience, and endures. Over time, it doesn't just identify the brand; it comes to represent it.The visual identity developed alongside the mark complements and reinforces the logo, providing context and consistency. Over time, that consistency leads to recognition, communicates professionalism, and builds trust through stability and confidence.WHY 51 EGGS51 Eggs has built brand identities across industries and categories for over fifteen years, spanning spirits, food & beverage, consumer goods, hospitality, sports, gaming, and entertainment. Across every engagement, the approach is consistent: understanding comes before making, and the creative work is grounded in the same strategic thinking that underlies our most comprehensive brand work.The Brand Discovery process built into every Logo & Visual Identity engagement reflects this philosophy. It ensures the work has intention from the start and that the mark and visual identity delivered are not only well-crafted but genuinely right for the brand.SCOPE & INVESTMENTThe engagement covers Brand Discovery, including guided intake sessions, competitive context review, and the development of two creative territories with written briefs and curated visual mood boards; logo or wordmark design across both territories; core visual identity elements including primary typography, color palette, and foundational graphic language; client review and revision cycles; and final production files in all standard formats.Scope additions that build on the base: additional creative territories, expanded visual identity elements, brand guidelines documentation, and application design across specific touchpoints.For clients who need to establish formal positioning, audience definitions, and a complete brand platform before creative work begins, a dedicated Brand Strategy engagement is the recommended starting point.Final scope and investment are determined through partnership and dialogue with the client.PROCESS & DELIVERABLES• Brand Discovery: immersion, competitive context, aesthetic, and strategic alignment• Creative Territory Development: two distinct directions, each with a written rationale, supporting curated mood boards, and design explorations• Creative Territory Presentation• Direction Selection• Logo System refinement and system development of: primary mark, alternate lockups, color, and typographic palettes development• Refinements: one round• Final Asset Delivery: print and digital formatsStarting from $22,000 / 6 weeks. Final scope and investment determined through discovery.