Solar To The People

2 Shots • 2 Attachments

2015 - Conversion optimisation project for a startup which informs users about solar energy and assist them through the process of receiving quotes.

solar-to-the-people.com

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Content - Conversion Optimisation analysis content conversion feature funnel optimisation page saas sales website

Content - Conversion Optimisation

February 01, 2016

Organic traffic through content is important for this startup, so the following page structure was designed to optimise the process of driving users in a particular funnel. Hence the "5 steps to solar". The challenge: How can we make t...

1 attachment
Solar - Comparison Page calculator comparison component conversion feature landing page pricing saas sales website

Solar - Comparison Page

January 10, 2016

Some experiments with a comparison page for a solar startup. Excludes some information architecture (navigation) as during this stage of the project, there's a strong focus on what the most optimal customer journey looks like. This page...

1 attachment