With invigorating curiosity and unbridled confidence, Very Peri (PANTONE 17-3938) ignites our creative spirit, allowing us to embrace this radically new environment to create new chapters in our lives. In acknowledging some of the qualities represented by the “blues,” Very Peri offers a fresh perspective on the future.
We live in a rapidly changing world. Pantone 17-3938 Very Peri captures the spirit of the moment as we all trudge through a transitional period. In the wake of an intensified period of isolation, we’re seeing our notions and standards changing, and our physical and digital lives are becoming increasingly entwined. Our creativity can be stretched with digital design thanks to exploring new color possibilities. Very Peri illustrates the connection between gaming trends, the emergence of artistic communities in digital spaces, and the rise of the metaverse.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” — Laurie Pressman, Pantone Color Institute
Get inspired by designs using Very Peri
This year, get inspired to use Very Peri in your own designs as you pave the way forward for your clients, your colleagues, and yourself. We can’t wait to see what you create!
Row 1: Primoprint.com, Mohammed Elias, Ksenia Nad. Row 2: Outcrowd , Alex Delker, Alisa Maiboroda. Row 3: Felix Bourdon, Christina, Maria Onufriychuk. Row 4: Eugene Yushenko for BWT Studio, alex pufan for Nextiva, Alexandra Erkaeva.
We’ve seen quite a few (super successful) applications of very peri with food-related products in any medium from illustration to branding to interface design. Whether it’s sweets, blueberry superfoods, or abstract applications like purple bananas, very peri is a powerhouse selection as Pantone’s Color of the Year. How will you use it this year? â–
About the Author: Olivia Hoskin is a freelance writer with a background in tech and marketing. A true design fan at heart, you’ll find her writing about the latest industry trends, technologies, and the inspiring endeavors of fellow creators. She’s a champion of remote work, a lover of responsible technology, and a fitness geek and enjoyer of the outdoors in her spare time. Find her at oliviahoskin.com.
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