BNRY Letter Illustration

A series of illustrations I created as part of a brand campaign. My idea was to build the brand and tell a story with the new corporate identity colors. My thinking behind this concept was to create an ongoing campaign for the brand to support the #nobulls**t campaign at the time, with each of the cop characters forming part of an evolving plot. The cop characters “take a stand against bulls**t” to strengthen the #nobulls**t campaign. These characters would serve as a voice to the clients and outside world through digital branding platforms (social media), print collateral (office hoodies + t-shirts, office wall art, boardroom television background visuals, advertising billboard and any other communication platform. The character faces are build up using the company logo letters “B-N-R-Y”. If you look carefully you’ll see each letter in one way or another.