Ola Cabs Brand Redesign Concept #2: Typography

This is a project where I envision a redesign of brand of one of the largest taxi aggregators in India. The digital landscape keeps changing every minute. People are commuting more than ever, immersing themselves in new experiences and having lots of fun. It is important to reflect the collective energy of the modern times in a brand as ubiquitous and essential as OLA.

Full Project here: https://www.behance.net/gallery/91597147/Ola-Cabs-Brand-Redesign-Concept