Light the U - University of Utah Marketing/Branding Plan

There is a 100ft block U on the mountain by the University of Utah which flashes red and white if the Utes win. That's where the term Light the U comes from.

To see my full marketing/branding idea for the U: http://www.thedahlelama.com/utah-utes-2013-branding-and-marketing-proposal-light-the-u/