Siana Aesthetics Final Identity System

We're finally at the final identity for Siana Aesthetics! From the previous post, we revised the logomark to create the perfect S + Swan read. The color palette system was created to be primarily feminine, but to also leverage a secondary palette for a masculine audience. Applications including (but not limited to): gift packaging, ad comps, business stationery, and clinician uniforms (doctor jackets & scrubs). Biggest win for me on this project was the pattern, which is by far the most I've ever pushed myself with building graphic language for an identity. Overall, this is looking like a great foundation for the brand to grow from! Next posts will hopefully be for signage & the website coming up soon.