2ip, redesign

official website redesign direction for https://2ip.ru

back in 2018 I was invited to redesign, establish visual communication direction, improve audience engagement, usability and overall user experience of one of the largest network information sites in the cis region with more than 4 million monthly visitors.

2ip allows you to find out the ip address, analyze all the information about your network using various test and find the best isp provider for different locations.

the main income of the site is advertising and partnership programs, so as a result of user research it was decided to natively integrate ads into the website interface to better reach, increase ctr. and create consistent visual language across all devices and pages.

kpi after the first iterations of the site redesign:

- increased the number of pages per visit (+16%); - reduced bounce rate (-12%);

- increased user engagement in affiliated and google ads; - reduced the time to complete key actions on the pages (-15% on desktop, -38% on tablets and mobile).