A few weeks ago, I decided to make a little project for myself. This is an example one-screen design of what Chipotle's app could look like to match their current brand, website, and advertisements.
See a larger version for more detail and a comparison to their current app.
over 1 year ago
Love the redesign!
The red in the status bar made me think something was being recorded. :) Nice job Louie. Love the subtle contrast and your layout is much easier on the eyes than theirs. With theirs I have to think about where to tap where as yours seems more automatic. Yours seems to hone in on the brand a lot more and bring more character to the app.
i love it, but why not make the check mark all sketchy like the back arrow too?
Such a drastic difference! You did a really good job with making it similar to the current branding. Inspiratio.
@Theresa Garritano Great question! I think that the relative size difference between the two icons allows the arrow to have a little bit more personality. The checkmark however features something different and unique — it shares the concentric ring design found in the Chipotle logo. The checkmark was definitely not left out from this exercise! :)
Oh I like that colored status bar, I think that was a good choice instead of black. Nice job with this design!
When I came to the states earlier this month, I fell in love with Chipotle. It's incredible.
Anyway - Did you explore using an icon for the bag? It seems like it may give it a better balance.
However, a massive improvement for sure.
You don't seem to be able to add more than one of the same item in your redesign, did you do that on purpose?
These kind of redesigns make me happy.
The double arrow looks a bit strange. Arrow back on a pointed back button. Hasn't there been discussion about this before? Love the rest @Louie - Nom Nom! =)
Why the grunge Typo?
This is awesome and made me hungry.
Oh man, so much better! Much more personality, and it better reflects Chipotle branding. Great work @Louie!
@Marco Moreno The arrow in an arrow-shaped button is commonplace on iOS. You can see it in the Music app for one example. Ultimately a text string of the previous page inside the button is way better, but currently they just have the word "Back" which is the worst.
@Anton Pawlik The type is the same they use in their advertising, menus, bags, napkins, etc. It helps it feel like Chipotle more than Helvetica.
Your version of the app looks like something that a company could ship. The actual app doesn't. The app fits on the iPhone 4 screen perfectly, but if you have a bigger screen the bottom doesn't scream "iPhone 5? What's this?". I know Apple does something similar in many views, but I think the CONTINUE-Button feels to equal to the "checklist" above. Is there a specific reason why you didn't want to use for example red for the background of the button?
@Yannik Bloscheck The decision about the Continue button was tough. At some point you want to use the top right corner, but you have the omni-present Bag button, which I can understand the importance of. This presents a bit of a problem, and I admit I didn't think too much on it, but here's some other options...
At the bottom, especially alongside a very silly "Clear Selection" button doesn't seem standard iOS. There's something bizarre about that bar too, the visual style doesn't match anything else.
So I rested on a normal button at the bottom of the view, a table cell. This is not uncommon. Using buttons as table rows (on their own or grouped) can be seen in many places in the Settings app.
In any case, I wouldn't suggest it to be the best solution, but I prefer it over having it anchored at the bottom, especially in black.
Really great dude. Design more screens!
@Tom Norris Well, I think this is enough for free ideas. I don't want to get further down the road without actually working on a project like this. :)
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