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Vilnius Reads is an event that encourages people to read books in open air. Each city resident or guest of the city can read up-to-date literature of various genres in specially adapted open spaces for free. Visual identity of the event replicates the book and its pages through typography. Different typographic compositions of the logo are inspired by different book shapes, thicknesses or lengths. Along with photographs or different communication messages, the typographic logo becomes a unifying element, just as a book embodies different stories within itself.
Collaboration with NotPerfect.
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