Season 2 of the Overtime podcast is here! Listen to the first episode with Meg Robichaud now.
We're trying to create a sub-brand for the young female audience.
We need to incorporate the Premium Choice brand and create a striking design that stands out in quite a dull market.
At the same time, it's difficult to create a style that isn't too derogatory to the female audience but the stereotypical pink and swirly style is so effective in this market.
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