Onward California

Oc_drbl_slow

23 Responses

  1. Bobby McKenna Bobby McKenna

    Some work I did a while back (at 160over90) for a University of California campaign briefly covered in today's Brand New post.

    http://www.underconsideration.com/brandnew/archives/ic_uc_we_all_c_for_california.php

    Slowed down and re-uploaded, as per Daryl Ginn's request.

    likes

    over 1 year ago

  2. Tyler Deeb Tyler Deeb

    Good. good. good.

    likes

    over 1 year ago

  3. Bobby McKenna Bobby McKenna

    Rejected. Rejected. Rejected.

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    over 1 year ago

  4. Versett Versett

    Terrible choice on their part.

    over 1 year ago

  5. Riley Cran Riley Cran

    This is great work, Bobby.

    over 1 year ago

  6. Ben Pieratt Ben Pieratt

    Diggin' on the Wood Elf Spear of Destiny.

    likes

    over 1 year ago

  7. Ryan Harrison Ryan Harrison

    @Bobby McKenna When you were at the agency, how much of your stuff got rejected? Just curious.

    over 1 year ago

  8. Bobby McKenna Bobby McKenna

    @Ryan Harrison Enough to keep me humble.

    likes

    over 1 year ago

  9. Dylan Ousley Dylan Ousley

    Radical

    over 1 year ago

  10. Laura Bohill Laura Bohill

    Amazing colours and I love the sense of light and shadow you create. Beautiful.

    over 1 year ago

  11. Trevor Rogers Trevor Rogers

    Really good stuff

    over 1 year ago

  12. Amber Asay Amber Asay

    The blog post said there was no design credit given, did 160over90 flesh out this new identity system?

    over 1 year ago

  13. Bobby McKenna Bobby McKenna

    @Amber Asay I think it was a collaboration between 160 and UC's in-house team, although I may be off base. What you see above was the extent of my involvement.

    over 1 year ago

  14. Matthew R. Walker Matthew R. Walker

    Love the bear.

    over 1 year ago

  15. Bret Baker Bret Baker

    fabulous

    over 1 year ago

  16. Russell Pritchard Russell Pritchard

    The state outline on red feels very draplin-esque to me. Cool stuff.

    over 1 year ago

  17. Natasha Foote Natasha Foote

    The visual identity featured on Brand New was not a collaboration between 160/90 & UC. It was all designed internally.

    Onward California campaign proposals, such as this one, were rejected because they ignore the brand already established before UC reached out to 160/90. It is super cute — but it disregards the client's brand.

    over 1 year ago

  18. Bobby McKenna Bobby McKenna

    Thanks for the insight, Natasha. Like I said, my involvement was pretty limited. I think I did all of these in a day.

    I do seem to remember @Michael Smith working a fair bit on the UC brand. Maybe he can shed some light on 160's involvement?

    over 1 year ago

  19. Aleksej Tišionok Aleksej Tišionok

    Always hated blue and yellow symbiosis, but, must say, this looks great! =)

    over 1 year ago

  20. David Sizemore David Sizemore

    That pine tree arrow is baller.

    likes

    over 1 year ago

  21. Michael Smith Michael Smith

    @Natasha Foote is right. We had nothing to do with any of the stuff on brand new. Except that truck at the end of the post was an idea we pitched that they modified in execution.

    over 1 year ago

  22. Andrew Harrington Andrew Harrington

    Appreciate the follow. I really enjoy much of your work. Keep it up.

    over 1 year ago

  23. Natalia Padilla Natalia Padilla

    The video done to explain the use of the brand is beautiful! I loved it, clear and simple.

    about 1 year ago

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