Financial App

This project was about redesigning a fictitious bank app.

iOS Prototype: https://www.figma.com/proto/Nh2ffYoV1yuclm1BUoisC6/Financial-App-Apple?node-id=0%3A1&scaling=contain

Android Prototype: https://www.figma.com/proto/50yVogZ5YCjBweQd2DXlXE/Financial-App-Android?node-id=0%3A1&scaling=contain

This app's main function is to save money, establish specific goals with clear amounts of savings, and visualize the expenses.

The research and the data analysis provided by the client were essential to identify the problem, as it was to validate the app with the users as well.

Designing a prototype for Android phones was necessary since the client had developed its application only for iOS, but there was a lot of rebound from users for that reason.

I added an onboarding in the app. And better functionalities were implemented. In addition, a redesign of the landing page was proposed to make the content clearer for the user. Likewise, I recommended advertising campaigns communicating that there is an application for Android users now, and also promoting savings since the user didn’t have a savings culture.