Matthew Coughlin Visual Identity System
Here's a look into Matthew Coughlin's Visual Identity System (VIS). The dynamic M form fits to each medium's container, further emphasizing light rays bouncing through a contained space. The system was design to not only be compelling when paired with his work, but also be just as so when standing alone on mediums that perform better without photographic elements.
Now Matthew's image aligns directly to the work he's done with clients like Nike, New Balance, Oakley, and more.
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