We Love Cake Packaging & Branding

A client approached us to refresh their We Love Cake brand - a range of delicious gluten, wheat and dairy free cake slices and tarts. When the brand went to market in 2012 it was positioned as safe for people with intolerances with a sole focus on the medical attributes. Over the last few years there has been a shift in Free From becoming a lifestyle choice too. The brand needed a face lift not only to modernise and strengthen its position in the foodservice market but also to communicate the quality and great taste of the product.

The brief included a new brand identity, brand development and packaging. The key challenge was to re-position the brand to appeal to a wider lifestyle consumer without losing or alienating the loyal customer base.

If you’d like to see the full case study, visit our Behance: https://www.behance.net/gallery/83363651/We-Love-Cake-Packaging