Memooria Logo Design

Memooria is a young company based in Modena and Milan that assists museums, public institutions, collectors and art professionals to digitize and monitor artworks, by combining robotics, computer technologies and scientific analysis.
I led the branding since the very early stages of its startup process: from naming and strategy, to the final design of all visual identity elements.

The branding output conveys strength and character, while maintaining the elegance and the sophistication of the cultural field. Precision, tradition and innovation are brought together by using a very technical typeface, with dotted backgrounds and a vivid color palette.

Memooria is the winner of the 2015 edition of Innovazione Culturale, a start-up acceleration program founded in 2013 by Cariplo Foundation , aimed at kick-starting and developing the fist stages of highly innovative entrepreneurial projects in the field of cultural innovation.

Check out the complete case study on Behance

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