Matthew Coughlin Brand Identity
Last year I had the opportunity to rebrand Matthew Coughlin—a photographer that specializes in sports, portraiture, and editorial. Matt needed a brand identity that embodied his bold aesthetic and flexible work style.
The solution forms a dynamic, flexible M thats formed from abstract light rays to mimic flash and strobes bouncing in their environments. The system pairs his work next to his logo in common compositions found in photography.
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Do you need help with a new brand identity or rebrand for your business? I'd love to hear from you. Let's talk!