Sage

2. The SAGE is always seeking the truth.

To a sage, wisdom is the key to success. Everything else is secondary to the pursuit of knowledge. Though this brand might give you the warm and fuzzies, and they don’t enrapture you in a fantasy world like Disney, a sage commands respect by illustrating brilliance.

Harvard University is a sage. The academic environment is one of the most revered in the world, boasting an alumni list that includes eight U.S. presidents, 21 Nobel laureates and Mark Zuckerberg (sort of).