Let's Connect Logo Design

ABOUT THE CLIENT
Let’s connect is a conference in Miami held by Google.

CHALLENGE
Google reached out to me to design a logo for this year's conference. The challenge was to create a distinctive logo and identity that represented the idea of connection.

SOLUTION
The process began by creating a custom symbol that represented the idea of connection. I used a grid to create the symbol to ensure it was balanced and consistent. Next, I focused on the typeface. I created a custom typeface that also represented the idea of connection to sell home the concept of connection for this conference.