SportCafe logo redesign

SportCafe logo redesign

Our initial logo didn't reflect what we were doing. Actually... we've had numerous people (influential ones) that thought that our logo was a football with arms... instead of the coffee bean with laurels that we thought it was...

So here it is! is a Canadian sporting news website with stories written by athletes themselves.

Description of logo: SportCafé fueled by athletes. The flame represent the fire that drives the athletes, the cup is the lifestyle and the life of the athlete that contains that energy towards excellence (the laurels!).

It isn't live yet, thought I'd share it with dribbblers for feedbacks!

What do you think?

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