Product UI in Marketing | Gusto

A small moment focused on how I layered UI on top of customer photos to bring product to life without being too literal.

It can be hard to show off the benefits of a product without overwhelming the user with complex product shots. For the Gusto marketing site redesign I used animated moments to show product features and the customer's lives they improve.

These moments are intentionally simple and communicate the intended value using UI design, animation and real customers.

See gusto.com/product/benefits to see the animation and full context.