Introducing the Dribbble Good Vibes Capsule Collection—sweatshirts, tees, fanny packs, laptop sleeves + more featuring work by Aron Leah. Get shopping now!
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As aging boomers started looking for more stylish alternatives for the trusted medical alert and call center package, I recognized that the language, tone, visual identity and overall design of the product and brand play a role as important as the actual life-saving service it offered. Everything from the brand name, through the product design and supporting communications, was created with the promise of a loyal helper that affords confidence and style alongside trust and technological edge.
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