SPT My Glasgow My Subway

Designs for a print & digital campaign for SPT Glasgow Subway. The aim was to advertise the subway in an exciting and unique way, with designs that would appeal to a demographic of all ages, but would focus on pulling in more students.
15 individual collages were created for each station, with photographs of the buildings nearby and special parts of the city showcased.
Black and white images with a stark contrasting orange, and unconventional lettering and shapes were used to engage the audience.