I'm a longtime fan of Casio digital watches, but wish they had more minimalist designs. So, when I saw Frontify's prompt, I immediately thought of creating a minimalist digital watch company as my faux brand. Blending the classic, retro aesthetic with a modern sensibility. It was a lot of fun putting this together.
See the brand guidelines (and much more!) on Frontify: https://company-171964.frontify.com/d/3rRsU8Hr6beq/guidelines