oneline | creative agency
Symbolize to make it effective! Communicate the qualities through the attributes of the image.
The logo stands out simply, with skillful touch and a strong statement. A statement of law. Created to thrive, it is born from the new modern, even if it is to evolve or pass the trend. A logo is not fashion. It has to be “direct” to the public and communicate across all age and cultural groups. This will speak for itself in a valuable way with well-defined goals. It must be memorable. Easy to recognize and easily describe the most basic of elements. It will be used in a variety of media, in different platforms, formats and sizes. Be proportionate and balanced, making sure it works on the set.
For us (oneline), it is important to defend the creation of an identity. The definition and standards of the different uses of image application and the medium supporting it. Thus, preparing the tasks for the different stages of the process is one of the phases of the “identity” project. The brief summarizes the strategic orientations to support the evolution of the proposal.
In the construction of this identity, consisting of isotype and logo, the following basic rules of application are defined on this page. In this way we share our criteria in order to keep the image cohesive, coherent and proper.