We iterated on this label for what seemed like forever, but i love where we landed.
We have been playing around with how we wanted to use color to help differentiate the dosage in each capsule because there are 2 different dose levels. The amount of CBD in each capsule, and the total CBD in the entire pouch. We decided to differentiate the dose in each capsule because through some user testing we found that is what people were wanting to know first.
On the packaging side we are trying to stay true to our goal to be as sustainable as we can. The pouch is a fully biodegradable pouch and the label is fully recyclable. We continue to try to source sustainable materials as more and more options become available.