emBlue | Global institutional website

Emblue requested the rewarding challenge of redesigning the global experience of their corporate website to stay positioned in a demanding and competitive market.

What I did:

Roadmap and setting deadlines.
Heuristic evaluation of the original site.

Benchmark of competitor´s websites.
Sitemap evaluation and iteration.
Moodboard proposal.
UI Kit (Typography, color readjustment, custom illustrations and icons, composition)
Redefinition of the content (a coordinated work with Emblue´s marketing team)
Sketching, wireframing and prototyping.
Hand-off and testing.
Weekly meetings and coordination.
Freelance work with a custom team I built with a designer (Marcelo Vera) and a developer (Kristopher Perdomo Chung)