Abrydge Naming and Logo
Abrydge came to us looking for help with their new education products. At the time, they didn't have a brand name let alone a logo.
We worked with the client to understand the brand and the market and came up with a number of ideas. We settled on Abrydge as the name.
For the brand identity, we created a simple ellipsis icon that suggests a continuation for learning. It's iconic, memorable and simple.
Please see our Abrydge concepts Shots to see what we the logo was before we finalized the design.
branding
branding and identity
business cards
color schemes
design
education
learning
logo
logo design
startup
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Posted on
Sep 13, 2019
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