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Abrydge came to us looking for help with their new education products. At the time, they didn't have a brand name let alone a logo.
We worked with the client to understand the brand and the market and came up with a number of ideas. We settled on Abrydge as the name.
For the brand identity, we created a simple ellipsis icon that suggests a continuation for learning. It's iconic, memorable and simple.
Please see our Abrydge concepts Shots to see what we the logo was before we finalized the design.