Experimenting with familiarity in design

"One of the most common design mistakes is trying to be different for the sake of being different. Using the Power of Familiarity in Design is a reminder that obvious always wins." -Balsamiq team wrote in there monthly blog & newsletter quoting my medium article "Using the power of familiarity in design"

Read all my medium articles from below:

You are not your client
Using the power of familiarity in design
Creating experiences for kids