Backpack Lawyer Branding

A few years ago I did the branding for my old friend from college who goes by the name "Backpack Lawyer". The work’s aged well, but as his career took him into new and unique fields he needed something with a little more action, youth, and fun to better reflect the work he does in the entertainment space. With this brand refresh we wanted to capture his energy, enthusiasm, and, of course, THE backpack. The old school cartoon mascot was a natural fit to achieve that charge