Addepar Double Double Campaign

The internal Double Double Campaign was created to illustrate Addepar’s ambitious goal to “double double” our ARR and AUM by 2020. We created a logo, system of patterns, colors, and icons that represent the Americana diner theme. We made an effort to include financial symbols throughout the icons in order to keep the financial goal intertwined with this playful theme. We’re nearing our goal and the work can still be seen across all of our offices in forms of mugs, decals, and neon signs.