North Face Homepage Design

This gloomy cloudy day we've got here in Vancouver has got us in the mood for an adventure🏕 This concept @NorthFace website redesign was heavily influenced by some of our most memorable trips into the mountains and the simplicity and serenity that comes from being in this environment 🏔🌲🌲🌲

With this design, we wanted to strip out everything and focus on simplicity and love of adventure. Eliminating a clear call to action, we wanted to nurture a spirit of story telling over selling, and help guide the user in this experiential style site.

We also took a step away from The North Face’s traditionally bright scheme and introduced a more mood centric feel with the imagery and the darker brand red that The North Face is know for. How do you think we did? Let us know in the comments ⬇️