Schemes Studio - Visual Identity

Schemes is an ambitious design agency, founded in July by Nikolas and Ben. Schemes is able to solve any brand issues and offer comprehensive solutions for personal uses, startups and businesses with their roster that covers a wide range of skills in art direction, branding identity, editorial design, digital media, illustration and more. - Logo challenge: Since when i started sketching concepts for the visual identity, my main goal was to design a very simple and modern to help on connecting more with the clients coming to the agency. - Logo design process: I started with an exploration of the letter S, worked on different styles of the letter, found that stencil style is good for the idea i wanted, which is mainly to have the first initial of the studio, and to have dots that defines the few clicks for client to interact with the agency, to apply this definition i changed Serifs with its corresponding circles, i think the results was pretty good for this project. - Brand identity project : https://www.behance.net/gallery/82427871/Schemes-Brand-Identity - Thank you for watching! Available for projects : https://acenology.com