MULTI-EYE LOGO

The three-eye logo concept was conceptualized around the philosophy of my startup, Loki. The message we wanted to impart onto our consumer base was that seeing from different points of view provides greater understanding of the world. We set out to create a brand that directly reflects that message. We went through countless iterations until we ultimately reached the concept we were pleased with.

I created this logo with my co-founder and lead designer, Case Polen.