Genuine Broaster Chicken Website Design and Development

Genuine Broaster Chicken, or GBC (https://www.genuinebroasterchicken.com/), offers a licensed trademark program for preparing and serving fresh, delicious broasted chicken using Broaster® Company Pressure Fryers, with Broaster ingredients and to Broaster specifications. If it's not Broaster, it's not broasted!

GBC came to Signalfire in need of an updated, mobile responsive website with a fresh design that still followed brand standards. The old site was a one-page, static site, that didn't deliver much information about the company apart from a general overview. GBC needed to re-design and develop a website that was organized to deliver information more effectively and efficiently to both potential and current trademark operators as well as private consumers.

Signalfire revamped the site design by using brand-compliant visuals optimized for viewing on any size screen, while also organizing the site content to create a more practical and intuitive user experience design.