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I was asked recently during an interview to do a design challenge, focusing on getting more users to utilize the Collections feature currently enabled for Yelp. This was one of the concepts, focusing on the bookmark icon and utilizing a simple suggestive bounce animation.
The idea was to move the bookmark to the top of the title box and enable the add to collection interaction by pulling down the bookmark.
**This is a concept only for a design challenge and was not designed specifically for Yelp.**