UNiCORN! – Taco Truck Branding

The work is to create a taco truck name based on one of our favorite animals. The semi-round indicates the shape of a taco. For the name, I separated it into two parts, “Uni” refers to universities and also the word “unique”; Corn stands for the taco. Since a unicorn is a legendary horse-like creature, I used two more mythical animals as the mascots of this brand to emphasize its distinction and fun. I came up with the idea of using an inverted exclamation mark, like in the Mexican grammar.