Toyota Trucks Experience • 4Runner

How do we bring awareness to Toyota’s legendary truck line in a way that feels authentic to the product, audience, and medium? Through a visually stunning interactive experience that’s explored with the twist of a dial. Just like switching driving modes in your Toyota, you’ll instantly be transported to a dazzling new environments and vehicles based on your selection. We even make sure it’s in stock at a nearby dealer. There’s vehicle features, local specials and the ability to share your personalized scenes socially. Beauty and brains.

Working with RAPP LA, we concepted and handled the complete production and launch of this immersive experience designed to engage Toyota's audience of truck-enthusiasts.

This snippet demonstrates the various scenes that were composited for the Toyota 4Runner trims. Creating various independent layers for the UI elements and components of each scene photo, we were able to generate an engaging parallax effect that created a more interesting and immersive experience for the users. As the users hovered around the stage, the image would push and pull, establishing a sense of depth.