Bike in Mex | Brand Identity Design

We’ve had the absolute pleasure of working with Bike in Mex, a bicycle rental shop based in Tulum, Mexico.

Our goal was to represent both Mexico’s ancient cultural heritage as well as its modern-day touristic features.

We designed a minimalist, geometric illustration inspired by ancient aztec and mayan symbols set on the vibrant colours of Mexico’s flag.

The visual identity focuses on the repetition and variation of the illustration as a distinctive trademark. This makes for a consistent and ubiquitous, yet dynamic and diverse family of logos.

Take a ride across Mexico’s natural landscapes where ancient ruins meet modern paradise.

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