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We’ve had the absolute pleasure of working with Bike in Mex, a bicycle rental shop based in Tulum, Mexico.
Our goal was to represent both Mexico’s ancient cultural heritage as well as its modern-day touristic features.
We designed a minimalist, geometric illustration inspired by ancient aztec and mayan symbols set on the vibrant colours of Mexico’s flag.
The visual identity focuses on the repetition and variation of the illustration as a distinctive trademark. This makes for a consistent and ubiquitous, yet dynamic and diverse family of logos.
Take a ride across Mexico’s natural landscapes where ancient ruins meet modern paradise.