Tetra Pro Fish Food Concept

This conceptual design for Tetra's Pro line of fish food was intended to elevate the brand by providing a premium look and feel to a product that gives consumers the option to enhance the diet of their fish. I created this minimalist layout based on competitor research so that our product would stand out on the shelf and attract the consumer's eye. The color coding of the labels would help provide instant recognition at the shelf for repurchasing. The large fish imagery creates a link between the product and the customers aquarium to clear up confusion on which type of food to purchase.

These labels were designed in Adobe Illustrator and mocked up in Keyshot using can models that I built in Blender.