Pumpkin Cafe - Logo Grid

There's a personality in the asymmetry.

I designed this wordmark for Pumpkin Cafe almost a year ago. I love being guided by the grid and creating one-- but sometimes it really is important o get it out of it and own the damn thing.

Massimo Vignelli put this out in a better way, let me tell you that. ''Don't be governed by the grid, govern the grid''.

This was a friendly reminder for the designers out there, control the god damn thing. Don't let it control you! ⚡